The best sales training programs have one goal. They help your sales team sell more.
Here’s the deal: Every dollar invested in sales training on average returns $29 in incremental revenues, according to a recent report.
With the thousands of options for sales training, it is no easy task to select the best fitting program for your team.
Fortunately for you, we went ahead and listed out the 10 best sales training programs for your convenience.
What Makes A Great Sales Training Program In 2021?
After scaling an SDR team to 600%+ in growth, I learned that there are TONS of factors that go into a company generating more sales. Every team has a different list of requirements that they look for when selecting a sales team training program.
But the best programs have these aspects in common:
- Remote support
- Live sessions
With the world still in quarantine, remote support is more important than ever because live sessions are not always available.
Reinforcing the material learned in a course increases the probability that each and every sales rep will be able to apply it every day in their work.
In his book, Kevin Horsely writes about how the average person only retains 18% of learning material after 28 days.
What it boils down to: The average company loses 82% of every dollar spent on training programs in 28 days, if the information is not reinforced. Needless to say, reinforcement is crucial!
Our Scoring Criteria
Each program has different advantages and none of the programs will be a fit for every team. The best way to decide which program is the best fit for your team is to understand your end goal and what your team currently struggles with the most.
For each of the 10 programs, we listed out these factors:
- Our Score: Our ranking of the program on a scale of 0 to 5
- Pros: What the program is great at
- Cons: The downside to the program (if any)
- Online Reviews: Helpful reviews I found
- Details: Other factors to help you select a sales team training program. Anything from the length of the program, to the price, to the intended audience.
Now that we covered the basics, let’s dive into the top 10 sales team training programs!
2021 Best Sales Training
Our Rating: 5/5
Price: (varies by team size)
- Identifying your client's needs.
- Building stronger client relationships.
- Improving SDR performance on sales calls.
- Connecting your solution to a customer's needs.
- Includes both remote and onsite consultation.
- Led by an instructor with strong reference material.
(We couldn't find any!)
This program focuses on identifying the client’s needs while building a relationship with them. It also helps sales reps perform better on their sales calls and understand the connection between the client’s needs and the company's available solutions. The price will vary depending on the size of your team.
More than 20 years of experience. Both remote and on-site offerings. Between their blog, podcast, and videos, it is easy to tell if your team can benefit from their teaching style. The program is $595 per attendee, making it an affordable option.
Only one day long. Not enough time to have continuous learning and feedback from the course instructors.
This course goes over the entire sales process from start to finish in one day.
Hoffeld Group, Sell With Stories
Enables attendees to leverage the power of storytelling within their sales efforts. The course focuses on using stories to answer challenging objections and reduce the buyers’ perception of risk.
Not much available information on their site about the program. Only two days long.
This program is designed to help the attendees use powerful stories to answer challenging objections and reduce the buyers’ perception of risk. Everything from the four parts of a powerful story to a when stories can aid the sales rep in persuading the prospect. This hands-on program allows attendees to create their own stories for immediate use.
Both on-site and remote delivery options. They have an on-demand "Netflix" style training program available for individual reps, as well as corporate training.
If you select the on-site version, it is only 1 day long.
The remote delivery of the program has 3 two-hour sessions, and plenty of content to review over the next year. A perfect program for anyone who works with new and existing accounts. Filling the Funnel is another program that was created for anyone who schedules meetings with targeted accounts.
Sales Readiness Group
Focuses on the skillset of reading your audience’s reactions, and how to answer their objections. Opportunity to buy the license for repurposing the curriculum of the program for your own team. Offers content to reinforce the learning material.
Not as many reviews as other programs, nor a proven track record of testimonials.
Intended for B2B sales teams. Teaches attendees how to read the reactions of the audience to cater the presentation better to their audience. Everything from basic selling skills to sales team management training is covered in this course.
This ongoing program is designed to make concepts stick by using the principles continuously. The company has 50 years of experience providing sales insights. A lot of modern sales methodologies are built on Sandler's foundation.
Some of their materials feel “old school.”
This program is great for companies of any size. At the center of their program, is ‘reinforcement training’ that allows the attendees to apply the course material in their work while still attending the course. The company has spent the last 50 years providing insights on how to selling more.
The program is designed to craft a strong personal brand for each and every one of your sales reps.
No reinforcement from the course after the 2-day training.
$2,200 per day plus $395 per attendee. The course is 2 days long. This course is based on building quality networks online and creating a strong online personal brand.
Brian Tracy Sales Training
This course is customizable for you and your team. They offer 4 primary categories and will customize it further to your every need.
Some of the materials look old school but we didn't doc points for that.
This 12-week course was created by Brian Tracy, a well-known sales legend. He has created many books and keynote speeches that serve as tremendous resources for anyone in sales who wants to improve.
Hubspot Academy Inbound Sales Course
A free course that covers everything from identifying potential buyers to creating personalized presentations.
Only 3-hours of content that gives the audience an overview of sales and inbound marketing.
This program is not as in-depth as the other course options listed here. However, we do recommend this course as a starting point for newer sales reps. It is straight forward and free.
Marc Wayshak Sales Training
Custom training for organizations of any size and in any industry. Offers both remote and in-person training.
After the initial course, there is no reinforcement material.
Marc identified the consistent struggles of sales leadership: not enough superstars, reps using different playbooks, and inconsistent results. The intended audience for his course is high-level salespeople and entrepreneurs who focus on sales.
How Do You Know If Sales Training Is What You Need?
There are two simple questions that will let you know if you need the best sales training (or any training) for your team.
- Is your team meeting your activity expectations?
- Is there a clear process that your team follows?
If you answer no to one or both of these questions, you want to get that handled first. Training programs are designed to help organized teams that have tracked their efforts and results. If your team does not have a clear process nor expectations, then these programs wont be as effective.
But if you answered yes to both of these questions, then it is time to select one of these programs to help improve your team’s sales!