The Market Mapping Template Your Team Will Actually Use

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Kyle Vamvouris
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Min Read
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May 31, 2022

Here’s a scenario that’s surprisingly common:

→ A startup establishes some traction with a solid product.

→ The founder is good at sales and seems to close easily.

→ They want to scale, so they hire a bunch of salespeople.

…but, the new sales team massively underperforms compared to the founder’s track record.

So, why does this happen?

It all comes down in how quickly and effectively you can train the new team and get them to really understand the product and how it relates to specific buyers.

It’s pretty easy to throw a book at someone and ask them to memorize a bunch of features. In fact, that’s what many teams do.

But, product knowledge alone will not translate into sales.

Instead, you’ve got to give your team a crash course in your market, your target customers, and what the product means for different buyers.

The funny thing is, many founders have never really written this out anywhere - it’s all stored in their brains. They find it hard to explain because it’s sort of like second nature to them.

That’s why it’s incredibly important to move this understanding from a founder’s brain into a digestible, learnable resource for new hires.

This is the framework we use:

We use this with all of our clients - it’s a powerful way to draw the most important information out of one person’s head and present it in a useful way to new sales hires.

If you want to grab a printable copy for yourself, click the link below:

VOURIS MARKET MAPPING TEMPLATE​ (PDF)
VOURIS MARKET MAPPING TEMPLATE (GOOGLE SHEET)

{{download-all}}

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The Market Mapping Template Your Team Will Actually Use

Play icon- Vouris Images
Author Icon- Vouris Images
Kyle Vamvouris
Book Icon- Vouris Images
14 min Read

Here’s a scenario that’s surprisingly common:

→ A startup establishes some traction with a solid product.

→ The founder is good at sales and seems to close easily.

→ They want to scale, so they hire a bunch of salespeople.

…but, the new sales team massively underperforms compared to the founder’s track record.

So, why does this happen?

It all comes down in how quickly and effectively you can train the new team and get them to really understand the product and how it relates to specific buyers.

It’s pretty easy to throw a book at someone and ask them to memorize a bunch of features. In fact, that’s what many teams do.

But, product knowledge alone will not translate into sales.

Instead, you’ve got to give your team a crash course in your market, your target customers, and what the product means for different buyers.

The funny thing is, many founders have never really written this out anywhere - it’s all stored in their brains. They find it hard to explain because it’s sort of like second nature to them.

That’s why it’s incredibly important to move this understanding from a founder’s brain into a digestible, learnable resource for new hires.

This is the framework we use:

We use this with all of our clients - it’s a powerful way to draw the most important information out of one person’s head and present it in a useful way to new sales hires.

If you want to grab a printable copy for yourself, click the link below:

VOURIS MARKET MAPPING TEMPLATE​ (PDF)
VOURIS MARKET MAPPING TEMPLATE (GOOGLE SHEET)

{{download-all}}

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About The Author

Kyle Vamvouris

Kyle Vamvouris, our CEO, spearheads Vouris with remarkable drive and charisma, firmly establishing us as an industry leader in sales training consultancy. Recognized as an authority in B2B tech sales, Kyle brings a nuanced understanding of the SaaS and Service landscapes, truly comprehending the complexities and nuances of constructing and nurturing high-performing inside sales teams.

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