The Market Mapping Template Your Team Will Actually Use

Market Mapping Template - Vouris - B2B Sales Consulting
Kyle Vamvouris
Book Icon- Vouris Images
14 min Read
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Next Live Event:

Missing Sales Targets? Uncover Your Pipeline Problems With This Deal Review Framework

Todd Jenkins (Head of Sales, @Glyphic) is going to show us exactly how to use his Deal Review Framework.

Register Here

Here’s a scenario that’s surprisingly common:

→ A startup establishes some traction with a solid product.

→ The founder is good at sales and seems to close easily.

→ They want to scale, so they hire a bunch of salespeople.

…but, the new sales team massively underperforms compared to the founder’s track record.

So, why does this happen?

It all comes down in how quickly and effectively you can train the new team and get them to really understand the product and how it relates to specific buyers.

It’s pretty easy to throw a book at someone and ask them to memorize a bunch of features. In fact, that’s what many teams do.

But, product knowledge alone will not translate into sales.

Instead, you’ve got to give your team a crash course in your market, your target customers, and what the product means for different buyers.

The funny thing is, many founders have never really written this out anywhere - it’s all stored in their brains. They find it hard to explain because it’s sort of like second nature to them.

That’s why it’s incredibly important to move this understanding from a founder’s brain into a digestible, learnable resource for new hires.

This is the framework we use:

We use this with all of our clients - it’s a powerful way to draw the most important information out of one person’s head and present it in a useful way to new sales hires.

If you want to grab a printable copy for yourself, click the link below:

VOURIS MARKET MAPPING TEMPLATE​ (PDF)
VOURIS MARKET MAPPING TEMPLATE (GOOGLE SHEET)

{{download-all}}

Vouris Bird - Vouris Images

Download All Our Resources

Vouris Bird - Vouris Images

Get Our Best Sales Content

Subscribe for weekly tools, template, and content to help you sales team grow, improve, and SELL.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get the CRM Setup Guide

Click on the link below to receive the CRM Setup Guide!
Download
Featured Resource

Get the CRM Setup Guide

Click on the link below to receive the CRM Setup Guide!
Download
Vouris Bird - Vouris Images

Get the CRM Setup Guide

Click on the link below to receive the CRM Setup Guide!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get the Sales Action Plan

Download
Featured Resource

Get the Sales Action Plan

Download
Vouris Bird - Vouris Images

Get the Sales Action Plan

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Test header

test copy
Download
Featured Resource

Test header

test copy
Download
Vouris Bird - Vouris Images

Test header

test copy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get the Touch Base Emails

click on the link below to receive the touch base email examples
Download
Featured Resource

Get the Touch Base Emails

click on the link below to receive the touch base email examples
Download
Vouris Bird - Vouris Images

Get the Touch Base Emails

click on the link below to receive the touch base email examples
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Strategy On A Page

click on the link below to receive an editable version of the strategy on a page.
Download
Featured Resource

Get The Strategy On A Page

click on the link below to receive an editable version of the strategy on a page.
Download
Vouris Bird - Vouris Images

Get The Strategy On A Page

click on the link below to receive an editable version of the strategy on a page.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The SDR & AE Job Description Templates

click on the link below to receive an editable version of the sdr and ae job description templates
Download
Featured Resource

Get The SDR & AE Job Description Templates

click on the link below to receive an editable version of the sdr and ae job description templates
Download
Vouris Bird - Vouris Images

Get The SDR & AE Job Description Templates

click on the link below to receive an editable version of the sdr and ae job description templates
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The SDR Coaching Program Template

click on the link below to receive an editable version of the sdr coaching program template
Download
Featured Resource

Get The SDR Coaching Program Template

click on the link below to receive an editable version of the sdr coaching program template
Download
Vouris Bird - Vouris Images

Get The SDR Coaching Program Template

click on the link below to receive an editable version of the sdr coaching program template
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Sales Manager Rep Personas Sheet

click on the link below to receive an editable version of the sales manager rep persona sheet.
Download
Featured Resource

Get The Sales Manager Rep Personas Sheet

click on the link below to receive an editable version of the sales manager rep persona sheet.
Download
Vouris Bird - Vouris Images

Get The Sales Manager Rep Personas Sheet

click on the link below to receive an editable version of the sales manager rep persona sheet.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Revenue Target Model

click on the link below to receive an editable version of the revenue target model.
Download
Featured Resource

Get The Revenue Target Model

click on the link below to receive an editable version of the revenue target model.
Download
Vouris Bird - Vouris Images

Get The Revenue Target Model

click on the link below to receive an editable version of the revenue target model.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Performance Improvement Plan (PIP) Template

click on the link below to receive the performance improvement plan (PIP) template.
Download
Featured Resource

Get The Performance Improvement Plan (PIP) Template

click on the link below to receive the performance improvement plan (PIP) template.
Download
Vouris Bird - Vouris Images

Get The Performance Improvement Plan (PIP) Template

click on the link below to receive the performance improvement plan (PIP) template.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Personalization Framework, Prompts, and Examples.

click on the link below to receive the personalization framework, prompts, and examples.
Download
Featured Resource

Get The Personalization Framework, Prompts, and Examples.

click on the link below to receive the personalization framework, prompts, and examples.
Download
Vouris Bird - Vouris Images

Get The Personalization Framework, Prompts, and Examples.

click on the link below to receive the personalization framework, prompts, and examples.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Market Mapping Template

click on the link below to receive an editable version of the market mapping template.
Download
Featured Resource

Get The Market Mapping Template

click on the link below to receive an editable version of the market mapping template.
Download
Vouris Bird - Vouris Images

Get The Market Mapping Template

click on the link below to receive an editable version of the market mapping template.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Lost Opportunities Script

click on the link below to receive the lost opportunities script.
Download
Featured Resource

Get The Lost Opportunities Script

click on the link below to receive the lost opportunities script.
Download
Vouris Bird - Vouris Images

Get The Lost Opportunities Script

click on the link below to receive the lost opportunities script.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Lead Statuses

click on the link below to receive an editable version of the lead statuses.
Download
Featured Resource

Get The Lead Statuses

click on the link below to receive an editable version of the lead statuses.
Download
Vouris Bird - Vouris Images

Get The Lead Statuses

click on the link below to receive an editable version of the lead statuses.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Gatekeeper Script

click on the link below to receive our gatekeeper script
Download
Featured Resource

Get The Gatekeeper Script

click on the link below to receive our gatekeeper script
Download
Vouris Bird - Vouris Images

Get The Gatekeeper Script

click on the link below to receive our gatekeeper script
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Deal Stages

click on the link below to receive an editable version of the deal stages tool.
Download
Featured Resource

Get The Deal Stages

click on the link below to receive an editable version of the deal stages tool.
Download
Vouris Bird - Vouris Images

Get The Deal Stages

click on the link below to receive an editable version of the deal stages tool.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Battle Card Template

click on the link below to receive an editable version of the battle card template
Download
Featured Resource

Get The Battle Card Template

click on the link below to receive an editable version of the battle card template
Download
Vouris Bird - Vouris Images

Get The Battle Card Template

click on the link below to receive an editable version of the battle card template
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The 5 Key Sales Metrics

click on the link below to receive a PDF copy of the 5 Key Sales Metrics
Download
Featured Resource

Get The 5 Key Sales Metrics

click on the link below to receive a PDF copy of the 5 Key Sales Metrics
Download
Vouris Bird - Vouris Images

Get The 5 Key Sales Metrics

click on the link below to receive a PDF copy of the 5 Key Sales Metrics
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get the 1:1 Meeting Template

click on the link below to receive an editable version of our 1:1 Meeting Templates.
Download
Featured Resource

Get the 1:1 Meeting Template

click on the link below to receive an editable version of our 1:1 Meeting Templates.
Download
Vouris Bird - Vouris Images

Get the 1:1 Meeting Template

click on the link below to receive an editable version of our 1:1 Meeting Templates.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Sales Compensation Model

click on the link below to receive an editable version of our sales compensation model.
Download
Featured Resource

Get The Sales Compensation Model

click on the link below to receive an editable version of our sales compensation model.
Download
Vouris Bird - Vouris Images

Get The Sales Compensation Model

click on the link below to receive an editable version of our sales compensation model.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get the Sales Playbook Template

click on the link below to receive an editable version of the sales playbook template.
Download
Featured Resource

Get the Sales Playbook Template

click on the link below to receive an editable version of the sales playbook template.
Download
Vouris Bird - Vouris Images

Get the Sales Playbook Template

click on the link below to receive an editable version of the sales playbook template.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About The Author

Kyle Vamvouris

Kyle Vamvouris, our CEO, spearheads Vouris with remarkable drive and charisma, firmly establishing us as an industry leader in sales training consultancy. Recognized as an authority in B2B tech sales, Kyle brings a nuanced understanding of the SaaS and Service landscapes, truly comprehending the complexities and nuances of constructing and nurturing high-performing inside sales teams.

Here’s a scenario that’s surprisingly common:

→ A startup establishes some traction with a solid product.

→ The founder is good at sales and seems to close easily.

→ They want to scale, so they hire a bunch of salespeople.

…but, the new sales team massively underperforms compared to the founder’s track record.

So, why does this happen?

It all comes down in how quickly and effectively you can train the new team and get them to really understand the product and how it relates to specific buyers.

It’s pretty easy to throw a book at someone and ask them to memorize a bunch of features. In fact, that’s what many teams do.

But, product knowledge alone will not translate into sales.

Instead, you’ve got to give your team a crash course in your market, your target customers, and what the product means for different buyers.

The funny thing is, many founders have never really written this out anywhere - it’s all stored in their brains. They find it hard to explain because it’s sort of like second nature to them.

That’s why it’s incredibly important to move this understanding from a founder’s brain into a digestible, learnable resource for new hires.

This is the framework we use:

We use this with all of our clients - it’s a powerful way to draw the most important information out of one person’s head and present it in a useful way to new sales hires.

If you want to grab a printable copy for yourself, click the link below:

VOURIS MARKET MAPPING TEMPLATE​ (PDF)
VOURIS MARKET MAPPING TEMPLATE (GOOGLE SHEET)

{{download-all}}

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod