• Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Next Live Event:

Managing multi stakeholder deals

How to make all stakeholders excited about your solution

Register Here

Want to know a secret?

To have the best response rate, you’ll need to make your follow-up emails as personalized as possible.

Personalized vs Automated

Sending personalized emails is the best way to have a high response rate.

The problem is that it takes FOREVER to create personalized emails.

When sending follow up emails, ask yourself what can be automated and what cannot be?

In other words, finding a healthy ratio of automation to personalization is necessary to have great results with your follow up emails.

Using a template and personalizing a few sections is the best option to automate without sounding automated.

For example, if you frequently go to networking events and follow up with prospects I recommend you have one template for each networking event.

Now that you have a template that will work for the prospects from that event, personalize the email before you send it out.

In this day and age, we can find out more about a person on the internet than ever before.

So do it!

Then add some juicy and specific words in your email to capture the attention of your reader.

The shorter, the better

As a general rule, less than 50 words is best for emails, which is harder to achieve than you might think.

Jeremy Donovan studied 4 million emails and found that the highest reply rate is 25 words.

It is ok to go a little above 50 words. But the goal is to get your point across with as few words as possible.

Back up anything you claim with the statistic

Using data to express how helpful your services can be is a great method. But you need to make sure that you have a quality source that proves you are right.

If you are talking about your own data, then a screenshot will likely be sufficient.

This is an email I have been using that has recently made my pipeline explode.

This works great because the prospect can see how big of an impact I have made for other people, giving me social proof.

(I call it the extreme weight loss email because of the before and after pics 🤣)

Track your results and figure out what works the best

Just like all areas of sales, it is best to track your analytics and what results you produce.

Every industry will have different ways of generating results, so it is best to track what works for you so you can continuously improve upon your efforts.

Some of the best email tracking software are Outreach.io, SalesLoft, Lemlist, and Hubspot.

Subject lines

Since subject lines and the first sentence of any email is the first thing the reader will see, it is one of the most critical parts of an email.

In general, good subject lines are:

  • Personalized
  • Include An Offer
  • Use Odd Words
  • Spark Curiosity
  • 2-3 words
  • Urgent

But for follow up emails, it is best to reply to a previous email of yours.

Some other emails you should be sending are touching base emails, but I won’t cover that here.

Is your team meeting your expectations?

If you have a sales development team and are interested in learning how we can help you dramatically increase their results, talk to me here.

Vouris Bird - Vouris Images

Download All Our Resources

Vouris Bird - Vouris Images

Get Our Best Sales Content

Subscribe for weekly tools, template, and content to help you sales team grow, improve, and SELL.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get the CRM Setup Guide

Click on the link below to receive the CRM Setup Guide!
Download
Featured Resource

Get the CRM Setup Guide

Click on the link below to receive the CRM Setup Guide!
Download
Vouris Bird - Vouris Images

Get the CRM Setup Guide

Click on the link below to receive the CRM Setup Guide!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get the Sales Action Plan

Download
Featured Resource

Get the Sales Action Plan

Download
Vouris Bird - Vouris Images

Get the Sales Action Plan

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Test header

test copy
Download
Featured Resource

Test header

test copy
Download
Vouris Bird - Vouris Images

Test header

test copy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get the Touch Base Emails

click on the link below to receive the touch base email examples
Download
Featured Resource

Get the Touch Base Emails

click on the link below to receive the touch base email examples
Download
Vouris Bird - Vouris Images

Get the Touch Base Emails

click on the link below to receive the touch base email examples
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Strategy On A Page

click on the link below to receive an editable version of the strategy on a page.
Download
Featured Resource

Get The Strategy On A Page

click on the link below to receive an editable version of the strategy on a page.
Download
Vouris Bird - Vouris Images

Get The Strategy On A Page

click on the link below to receive an editable version of the strategy on a page.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The SDR & AE Job Description Templates

click on the link below to receive an editable version of the sdr and ae job description templates
Download
Featured Resource

Get The SDR & AE Job Description Templates

click on the link below to receive an editable version of the sdr and ae job description templates
Download
Vouris Bird - Vouris Images

Get The SDR & AE Job Description Templates

click on the link below to receive an editable version of the sdr and ae job description templates
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The SDR Coaching Program Template

click on the link below to receive an editable version of the sdr coaching program template
Download
Featured Resource

Get The SDR Coaching Program Template

click on the link below to receive an editable version of the sdr coaching program template
Download
Vouris Bird - Vouris Images

Get The SDR Coaching Program Template

click on the link below to receive an editable version of the sdr coaching program template
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Sales Manager Rep Personas Sheet

click on the link below to receive an editable version of the sales manager rep persona sheet.
Download
Featured Resource

Get The Sales Manager Rep Personas Sheet

click on the link below to receive an editable version of the sales manager rep persona sheet.
Download
Vouris Bird - Vouris Images

Get The Sales Manager Rep Personas Sheet

click on the link below to receive an editable version of the sales manager rep persona sheet.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Revenue Target Model

click on the link below to receive an editable version of the revenue target model.
Download
Featured Resource

Get The Revenue Target Model

click on the link below to receive an editable version of the revenue target model.
Download
Vouris Bird - Vouris Images

Get The Revenue Target Model

click on the link below to receive an editable version of the revenue target model.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Performance Improvement Plan (PIP) Template

click on the link below to receive the performance improvement plan (PIP) template.
Download
Featured Resource

Get The Performance Improvement Plan (PIP) Template

click on the link below to receive the performance improvement plan (PIP) template.
Download
Vouris Bird - Vouris Images

Get The Performance Improvement Plan (PIP) Template

click on the link below to receive the performance improvement plan (PIP) template.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Personalization Framework, Prompts, and Examples.

click on the link below to receive the personalization framework, prompts, and examples.
Download
Featured Resource

Get The Personalization Framework, Prompts, and Examples.

click on the link below to receive the personalization framework, prompts, and examples.
Download
Vouris Bird - Vouris Images

Get The Personalization Framework, Prompts, and Examples.

click on the link below to receive the personalization framework, prompts, and examples.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Market Mapping Template

click on the link below to receive an editable version of the market mapping template.
Download
Featured Resource

Get The Market Mapping Template

click on the link below to receive an editable version of the market mapping template.
Download
Vouris Bird - Vouris Images

Get The Market Mapping Template

click on the link below to receive an editable version of the market mapping template.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Lost Opportunities Script

click on the link below to receive the lost opportunities script.
Download
Featured Resource

Get The Lost Opportunities Script

click on the link below to receive the lost opportunities script.
Download
Vouris Bird - Vouris Images

Get The Lost Opportunities Script

click on the link below to receive the lost opportunities script.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Lead Statuses

click on the link below to receive an editable version of the lead statuses.
Download
Featured Resource

Get The Lead Statuses

click on the link below to receive an editable version of the lead statuses.
Download
Vouris Bird - Vouris Images

Get The Lead Statuses

click on the link below to receive an editable version of the lead statuses.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Gatekeeper Script

click on the link below to receive our gatekeeper script
Download
Featured Resource

Get The Gatekeeper Script

click on the link below to receive our gatekeeper script
Download
Vouris Bird - Vouris Images

Get The Gatekeeper Script

click on the link below to receive our gatekeeper script
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Deal Stages

click on the link below to receive an editable version of the deal stages tool.
Download
Featured Resource

Get The Deal Stages

click on the link below to receive an editable version of the deal stages tool.
Download
Vouris Bird - Vouris Images

Get The Deal Stages

click on the link below to receive an editable version of the deal stages tool.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Battle Card Template

click on the link below to receive an editable version of the battle card template
Download
Featured Resource

Get The Battle Card Template

click on the link below to receive an editable version of the battle card template
Download
Vouris Bird - Vouris Images

Get The Battle Card Template

click on the link below to receive an editable version of the battle card template
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The 5 Key Sales Metrics

click on the link below to receive a PDF copy of the 5 Key Sales Metrics
Download
Featured Resource

Get The 5 Key Sales Metrics

click on the link below to receive a PDF copy of the 5 Key Sales Metrics
Download
Vouris Bird - Vouris Images

Get The 5 Key Sales Metrics

click on the link below to receive a PDF copy of the 5 Key Sales Metrics
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get the 1:1 Meeting Template

click on the link below to receive an editable version of our 1:1 Meeting Templates.
Download
Featured Resource

Get the 1:1 Meeting Template

click on the link below to receive an editable version of our 1:1 Meeting Templates.
Download
Vouris Bird - Vouris Images

Get the 1:1 Meeting Template

click on the link below to receive an editable version of our 1:1 Meeting Templates.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get The Sales Compensation Model

click on the link below to receive an editable version of our sales compensation model.
Download
Featured Resource

Get The Sales Compensation Model

click on the link below to receive an editable version of our sales compensation model.
Download
Vouris Bird - Vouris Images

Get The Sales Compensation Model

click on the link below to receive an editable version of our sales compensation model.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured Resource

Get the Sales Playbook Template

click on the link below to receive an editable version of the sales playbook template.
Download
Featured Resource

Get the Sales Playbook Template

click on the link below to receive an editable version of the sales playbook template.
Download
Vouris Bird - Vouris Images

Get the Sales Playbook Template

click on the link below to receive an editable version of the sales playbook template.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About The Author

Kyle Vamvouris

Kyle Vamvouris, our CEO, spearheads Vouris with remarkable drive and charisma, firmly establishing us as an industry leader in sales training consultancy. Recognized as an authority in B2B tech sales, Kyle brings a nuanced understanding of the SaaS and Service landscapes, truly comprehending the complexities and nuances of constructing and nurturing high-performing inside sales teams.

Want to know a secret?

To have the best response rate, you’ll need to make your follow-up emails as personalized as possible.

Personalized vs Automated

Sending personalized emails is the best way to have a high response rate.

The problem is that it takes FOREVER to create personalized emails.

When sending follow up emails, ask yourself what can be automated and what cannot be?

In other words, finding a healthy ratio of automation to personalization is necessary to have great results with your follow up emails.

Using a template and personalizing a few sections is the best option to automate without sounding automated.

For example, if you frequently go to networking events and follow up with prospects I recommend you have one template for each networking event.

Now that you have a template that will work for the prospects from that event, personalize the email before you send it out.

In this day and age, we can find out more about a person on the internet than ever before.

So do it!

Then add some juicy and specific words in your email to capture the attention of your reader.

The shorter, the better

As a general rule, less than 50 words is best for emails, which is harder to achieve than you might think.

Jeremy Donovan studied 4 million emails and found that the highest reply rate is 25 words.

It is ok to go a little above 50 words. But the goal is to get your point across with as few words as possible.

Back up anything you claim with the statistic

Using data to express how helpful your services can be is a great method. But you need to make sure that you have a quality source that proves you are right.

If you are talking about your own data, then a screenshot will likely be sufficient.

This is an email I have been using that has recently made my pipeline explode.

This works great because the prospect can see how big of an impact I have made for other people, giving me social proof.

(I call it the extreme weight loss email because of the before and after pics 🤣)

Track your results and figure out what works the best

Just like all areas of sales, it is best to track your analytics and what results you produce.

Every industry will have different ways of generating results, so it is best to track what works for you so you can continuously improve upon your efforts.

Some of the best email tracking software are Outreach.io, SalesLoft, Lemlist, and Hubspot.

Subject lines

Since subject lines and the first sentence of any email is the first thing the reader will see, it is one of the most critical parts of an email.

In general, good subject lines are:

  • Personalized
  • Include An Offer
  • Use Odd Words
  • Spark Curiosity
  • 2-3 words
  • Urgent

But for follow up emails, it is best to reply to a previous email of yours.

Some other emails you should be sending are touching base emails, but I won’t cover that here.

Is your team meeting your expectations?

If you have a sales development team and are interested in learning how we can help you dramatically increase their results, talk to me here.

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod