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Hiring a VP of Sales too early
is a mistake your startup can’t afford to make.

Sourcing the right person for the job can take 12-18 months, and 70% don’t make it to the end of year one.
They’re incredibly expensive ($300k-$500k not including equity, perks, profit sharing, and more).
One person won’t have all the skills needed to create your whole go-to-market strategy from scratch.
Cut the risk with Vouris

The On-Demand GTM Executive Team who’ll help you get ready to scale.

We’ll help you create the right go-to-market strategy.

Be confident that you know exactly who to target, how to find them, and what to say when you do.

We provide:

  • Guidance on your targeting strategy

  • Help with channel selection

  • Creation of sales decks and talk tracks

We begin with a comprehensive analysis of your current operations, your team’s individual functions, your market, and a direct assessment of any existing GTM strategy. This often includes but is not limited to:

  • Guidance on your targeting strategy
  • Help with channel selection
  • Creation of sales decks
  • Creation of talk tracks
  • Creation of email campaigns
  • Value mapping
  • Ideal customer profiles (even if you already have versions done)
  • Interviews with your team members
Vouris Bird Illustration - Vouris Images
Vouris Bird Illustration - Vouris Images

We’ll find, hire, onboard, and manage your sales team.

Know you’re getting the right people to execute your strategy.

We will:

  • Tell you which personas to hire

  • Source candidates

  • Conduct interviews

When you’re ready to hire, we’ll help you find the right fit for your sales org. Our team sources and vets the best candidates and helps them (and you) hit the ground running. We will:

  • Build your Ideal Candidate Profile.
  • Prioritize which roles to hire, in which order.
  • Find suitable talent for each role.
  • Conduct interviews before connecting candidates with you. 
  • Help you make final hiring decisions. 
  • Help you create compensation models for your team.
  • Create onboarding processes for new team members. 

We’ll optimize and prep you for a seamless transition to in-house leadership.

Solidify your infrastructure before you jump to hire a VP of Sales.

We’ll help you:

  • Build custom reports and dashboards

  • Analyze sales data

  • Setup CRM automations

We’ll manage and develop your sales team to the point where you’re ready to scale and hire an in-house sales executive. In order to help them in the ground running, we’ll make sure your team is ready. We’ll:

  • Build custom reports and dashboards
  • Set up Hubspot, Salesforce, and other tools the right way.
  • Analyze your sales data week to week
  • Optimize your messaging
  • Set up CRM automations 
  • Develop a data-first culture
  • Continue to develop and update internal tools like your playbook
  • Adapt plans, models, and other strategic docs based on market feedback
Vouris Bird Illustration - Vouris Images

Here’s how it works:

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We analyze your current sales function and market. Then, we’ll create a tailored roadmap to your sales goals.

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We meet with you, give expert advice, co-create resources, and implement changes alongside your team.

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We stay involved — managing your sales team, running pipeline reviews, coaching your reps, and facilitating onboarding.

“We 3X'd revenue in 11 months with Vouris.”

Robert Yuen Monograph  - Vouris Images
Robert Yuen
CEO - Monograph
Vouris Bird Illustration - Vouris Images
Vouris Bird Illustration - Vouris Images

Our clients have seen

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$280+ million

VC funding raised

120%

Avg increase in ARR

3X

Avg pipeline generation

Discover why companies rely on our on-demand GTM team to bridge the gap before hiring a VP of Sales.

Monograph: 3X Revenue.

While working with Vouris, Monograph built its first sales team, 3X'd revenue, and raised two rounds of capital. Founder/CEO Robert Yuen was able to transition from driving sales to running his company.

Review Wave: 150% Sales Team Growth.

COVID forced Review Wave to shift their sales strategy. In 4 months, Vouris helped grow the inside sales team and get sales back on track with 200% yearly growth goals.

Storewise: New Sales Records.

Storewise CEO Chris Greco needed some outside help to provide structured coaching and build a culture of data-focused accountability. After working with Vouris, Storewise recorded their best sales quarter ever - and 80% of those sales came from the inside sales team.

Frequently Asked Questions

What if I already have a VP of sales?

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We can work alongside your existing VP of Sales to refine and optimize your sales processes, ensuring they align with your growth objectives.

What if I don’t plan to hire a VP of sales?

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Our services are designed to establish a robust sales foundation, so whether you choose to hire a VP of Sales later or not, your team will be well-equipped for success.

Is there another way to grow my team?

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Yes, we can help you identify alternative growth strategies such as scaling your current team's capabilities or exploring outsourced sales solutions.

Can I scale my sales in other ways?

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Absolutely, we can assist in identifying and implementing diverse sales scaling strategies, such as digital sales channels or strategic partnerships.

Do you work with VC-backed companies or bootstrapped?

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We cater to both VC-backed and bootstrapped companies, understanding the unique challenges and advantages each type of funding presents.

Do you work with startups or large companies?

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Our services are tailored to meet the needs of both startups and larger organizations, focusing on scalable and adaptable sales strategies.

What are the key indicators that our company is ready to hire a VP of Sales?

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Key indicators include consistent sales performance, a mature product market fit, and the need for advanced strategic leadership in sales.

How do you ensure the sales process you create is aligned with our specific business needs?

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We conduct a thorough analysis of your business model, market, and goals to tailor a sales process that integrates seamlessly with your unique needs.

What kind of sales tools and assets do you typically develop for a SaaS company?

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We develop a range of tools including CRM systems, sales scripts, email templates, and performance tracking dashboards customized for SaaS sales.

How do you approach the hiring and training of our initial sales reps?

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We focus on finding candidates with the right fit for your culture and products, and provide comprehensive training on your market, sales processes, and tools.

What metrics do you use to measure the performance of the sales team before a VP of Sales is hired?

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Key metrics include lead conversion rates, sales cycle length, customer acquisition cost, and revenue growth rate.

How long does it typically take to establish a repeatable sales process with your guidance?

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The timeline varies, but typically it takes 3-6 months to develop and implement a repeatable, efficient sales process.

Can you provide case studies or examples of SaaS companies you've successfully prepared for a VP of Sales hire?

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Yes, we can share detailed case studies demonstrating our successful engagements with various SaaS companies.

What happens if the sales strategy needs to be adjusted post-implementation?

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We offer ongoing support to adapt and refine strategies as your market and business evolve.

How do you integrate your sales strategies with our existing marketing and product development efforts?

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We ensure alignment through collaborative planning, regular communication, and integrating sales strategies with your marketing and product roadmaps.

What is your approach to scaling sales in niche or highly specialized SaaS markets?

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Our approach involves deeply understanding the niche market, customizing sales messages, and leveraging targeted sales channels to effectively engage and convert specialized audiences.

Get a whole executive team for the price of one (without the risk) and get ready to scale now.

WORK WITH US
Vouris Bird Illustration - Vouris Images